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By: Anne Diaz

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Tuesday, 14-Feb-2012 08:56 Email | Share | | Bookmark
Six tips to help increase your website’s visibility

No one could have predicted the popularity of the internet. If you have a query it’s unlikely that you will look in your local directory book; the chances are you will search for an answer to your query online. Because of this, if you are a business in Surrey, it is vital that you are on the internet and have an existing website.

But simply having a website is not enough. You want to make sure that your potential customers can find you easily as well as ensuring that your website can be read by search engines. Search engines send out programmes call spiders (or robots) that scour the internet assessing a website’s content and then reporting back to the search engine with their findings.

<a href="">Internet marketing Surrey</a> can help keep your Surrey business booming and if done correctly, will constantly bring more traffic to your website. To help you improve your website’s visibility, here are six top tips.

1. Use Title Tags

By using title tags on your website, you will be describing the content that exists on a particular webpage to your customers and to search engines. Being no more than 70 characters long, each of your individual web pages must have its own tag. Once these are inserted into the page code, they will be seen in the title bar of your web browser.

2. Give your website some H1 Tags

A H1 tag is the visible title that can be found on your web page. If, for example, your web page is referring to a particular product, your H1 tag should be the name of that product. This means that your page will rank higher when that particular product is searched for as using H1 tags will enable search engines to decipher what the most important thing is on that page.

3. Add some Alt Tags

This relates to any pictures that exist on your website. Whilst search engines cannot actually see images, they can see Alt Tags and they use these to clarify what content is on your page. For every picture on your webpage, you should ensure that an Alt Tag is used on each one to describe exactly what the images are.

4. Incorporate a Sitemap

Simply enough, this is a map of your site. It simply outlines your website’s content and helps to ensure that it is easily found and understood by the search engine spiders. The more indexed pages a website has, the better and a sitemap will ensure that all pages are clearly visible.

5. Develop Links

This is a big one as Google and other search engines like to see websites linking to one another. By writing engaging and relevant content, you can encourage other companies and blogging sites to link back to your website. Link-building will show that your site is active and the more links you attain, the better-recognised it will be by the search engines.

6. Use Social Networking

And last but not least, to help increase the awareness of your site, you need to ensure that visitors can easily distribute your content. You may have seen social utility links such as ‘Share This’. These will allow prospective visitors to share content from your site and help to raise its status.

Using<a href="">Internet marketing</a> to promote your business in Surrey is the best way of attaining more traffic and increasing your reputation within the online world.


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